AI for ecommerce

Find where your store loses sales. Fix it with AI.

We handle yourad creative

No hype. We put AI on the jobs that move sales, a person checks every output, and we run the same systems on our in-house brand.

What's holding your store back?

Free, takes a few seconds, no email needed.

Custom to your store Built and run for you No tech skills needed
Your AI roadmap

Pick what's holding you back and your roadmap appears here.

    This is a starting point. On a short call we map it to your store and the tools you already use.

    Book my call →

    Built for online stores that sell

    Services

    What we do for your store.

    AI runs through everything we do. A person checks the output and makes the calls.

    01

    AI CRO

    We find where your store loses buyers and fix it, one measured change at a time.

    02

    AI Creative

    Statics and UGC-style video made with AI, at the volume you need, tested against what sells.

    03

    The ads-to-store loop

    Every Meta ad joined to what visitors actually do on your store, with daily recommendations your team approves.

    04

    Retention and store ops

    Email flows, customer replies drafted for your team to approve, and one dashboard for the numbers that matter.

    Creative portfolio

    AI creative, made by us.

    UGC-style video, editorial and product imagery, and static ads. None of it was shot on a camera.
    How a sale happens

    From first ad to repeat order.

    Every sale goes through the same five steps. Here's where we help at each one.

    1. 01 MetaGoogleTikTok Someone sees your ad On Meta, Google or TikTok AI CreativeWe make the ads
    2. 02 They land on a product page Photos, price, reviews, offer AI CROWe test the page
    3. 03 They check out Cart, shipping, payment AI CROWe find the drop-off
    4. 04 They hear from you Emails after the sale RetentionWe write the flows
    5. 05 They order again The customer you already paid for RetentionWe set up win-back

    The ads-to-store loop. What happens on the store shapes the next ad.

    Built and managed by engineers who worked at
    EYMantelLifely
    How it works

    Three steps. You only do the first one.

    1

    Book a short call

    Tell us where your store is stuck. We show you the few places AI pays off first, so you're not guessing.

    2

    We build it for you

    We pick the right AI for each job and connect it to your store, your ad accounts and your email.

    3

    We run it with you, or hand it over

    We keep it running and improving alongside you as new models come out, or hand it over to you end to end.

    Real client

    Lifely.

    Lifely does about A$30 million a year in revenue. For its brands Cushie and Little Lifely, we built an AI conversion loop that runs every day. It joins every Meta ad to what visitors actually do on the store, learns what's working, and hands the team recommendations to approve. Nothing changes on its own.

    Saved hundreds of hours of manual landing page building with this loop. Yours will vary.

    lifely.com.au ↗cushiehome.com ↗littlelifely.com ↗
    Every dayOne loop, always learning
    1. Meta adsEvery ad tracked
    2. Shopify storePages and products
    3. PostHogWhat visitors actually do
    4. The AIBuilt on Claude
    5. Team approvesDaily recommendations
    The system

    One loop, running every day.

    • Every Meta ad joined to the visits it creates
    • A live dashboard, from spend to ROAS
    • Daily recommendations the team approves. Ads, pages and budgets never change on their own

    Built on

    PostHogShopifyMetaSlack
    Book a call

    Let's find where your store loses sales.

    Tell us about your store and what's holding it back. We'll show you where AI pays off first, then send you a plan and a quote built around your store. You pay nothing unless you go ahead.

    1Pick a time that suits you
    2We map where AI fits your store
    3You get a plan and a quote
    Will Schweinheim
    Will SchweinheimFounder, Novate Studio
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    Questions

    Before you book.

    Which platforms do you work with?+

    Our systems are built on Shopify for the store, Meta for ads, Klaviyo for email, and PostHog to see what visitors do. On something else? Ask on the call and we'll tell you straight if we can help.

    Do you need access to our store and ad accounts?+

    Yes, for the parts we work on. The accounts stay in your name and you decide who has access. On the call we walk you through exactly what we connect and why.

    How fast do we see something?+

    Your roadmap at the top shows a typical timeline. We confirm yours on the call, once we've seen your store and the tools you use. We won't promise a sales number before we've seen your data.

    Is our customer data safe?+

    Everything runs in secure environments we manage in house. A person signs off anything that goes to a customer. On the call we walk you through exactly what we connect and why.

    What does it cost?+

    It depends on what we build. After the call you get a written quote, and you pay nothing unless you go ahead.

    Our tech stack

    Secure environments, managed in house.

    Shopify
    Klaviyo
    Meta
    PostHog
    Replo
    Antigravity
    Claude
    Claude Code
    Codex
    Conductor
    Vercel
    v0
    Supabase
    n8n
    Make
    Notion
    Slack
    01

    AI CRO

    More of the people already on your store end up buying.

    How we run it

    We measure before we touch anything: page speed, where people drop out, and what the product pages and offers actually say. Then we fix the biggest leak first, ship the change and measure again. We change one thing at a time, so you know what worked.

    What we fix

    1. 01Page speed
    2. 02Product pages and offers
    3. 03Cart and checkout
    4. 04Mobile layout
    5. 05Landing pages that match your ads

    Tools

    ShopifyPostHogReploPageSpeed InsightsClaude
    Build my AI roadmap →
    02

    AI Creative

    Ad creative made with AI at studio quality, in the volume that testing needs.

    How we run it

    We start from what's already winning in your category, pulled from the ad libraries, and brief concepts against it. Then we produce the statics, UGC-style video and product imagery, and check every ad against your brand and your claims before it goes out. New ads keep going into testing, so you test more ideas for the same spend, and we make more of whatever sells.

    What we make

    1. 01Static ads
    2. 02UGC-style video
    3. 03Product and lifestyle imagery
    4. 04Concepts and scripts built from winning ads

    See the work in our creative portfolio.

    Tools

    ClaudeNano BananaSeedancefal
    Build my AI roadmap →
    03

    The ads-to-store loop

    See what the people from each ad actually do on your store.

    How we run it

    We connect your Meta ads, your Shopify store and PostHog, so every ad is joined to the visits it creates. Every day the loop reads what's working and hands your team recommendations to approve. Ads, pages and budgets never change on their own. It's the same loop we built for Lifely.

    What's included

    1. 01Every Meta ad joined to the visits it creates
    2. 02A live dashboard, from spend to ROAS
    3. 03Daily recommendations your team approves

    Tools

    MetaShopifyPostHogSlack
    See the Lifely loop →
    04

    Retention and store ops

    Bring customers back, and take the busywork off your team.

    How we run it

    We set up the email flows in Klaviyo, written with AI and checked by a person before anything sends. Customer emails get a drafted reply that your team checks and sends. Your numbers land in one dashboard, so there is one place to look. A person signs off anything that goes to a customer.

    What we set up

    1. 01Email flows in Klaviyo
    2. 02Welcome, abandoned cart, post-purchase and win-back
    3. 03Customer replies drafted for your team to approve
    4. 04One dashboard for the numbers that matter

    Tools

    KlaviyoShopifyGmailGoogle SheetsSlackClauden8n
    Build my AI roadmap →